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Sweet Spot Strategy

• Whiteboard Animations – Great Method to Explain Concepts
  I’m a huge fan of whiteboards and an even bigger fan of using whiteboards to make concepts accessible and clear.  I saw today on both Robert Scoble’s and Brad Feld’s blogs a video explaining incentives using whiteboard animations.  RSA Animate is a series of videos that you can find on YouTube that take various subjects and show a video of someone drawing ou […]
• Nook vs Kindle AKA Open Vs Closed
  The Barnes and Nobles Nook and the Amazon.com Kindle are similarly capable e-readers.  They use the same e-ink screen and both have wifi and free 3g cellular service for quickly downloading books from their stores.  The Nook has a small color touchscreen under the e-ink display while the Kindle has a physical keyboard, but that isn’t the big advantage that t […]
• Bananagrams – Innovation through Easing Scrabble’s Pain Points
  Scrabble is one of the most popular games of all time, far ahead of the many competing word games out on retail shelves.  However, it is not without its pain points, which lessen the enjoyment of the game for many.  Some of the pain points are: time spent waiting for other players to take their turns, luck factor in drawing high value letters, time to play a […]
• Incentivize Users to Drive Traffic to Your Site
  If you want to get a lot of cheap traffic to your site and quickly build up a user base, then incentivize users to spread the word and market your site for you.  Pyramid schemes work because users have strong incentive to attract more users.  While illegal and non-sustainable, they are still a good example of the how powerful it is to have your users work fo […]
• HP May Understand Tablets After All
  I wrote a few weeks ago that tablet manufacturers are missing the point when they use a desktop OS like Windows 7 in order to be compatible with desktop software.  That post was written after reading about HP’s slate, which was a Windows 7 device, so basically a netbook without a keyboard.  I argued that a touchscreen-specific OS and software should be used […]
• Follow Fridays – Chris Dixon and Hunch
  A popular Twitter activity is Follow Fridays, where users recommend some Twitter users for others to follow.  I’m going to do something somewhat similar on here.  Every Friday, I’m going to write a post about other people, blogs or companies.  I’ll either recommend a blog to read, post a few blog posts that I enjoyed in the past week, discuss a company that […]
• Is Innovation in Short Supply at Your Company? Hold a Hackathon
  Often corporate directives and long-term roadmaps get in the way of creating and building innovative products that have the potential to give you a competitive advantage.  It can be difficult to justify bumping something proven, but ‘me-too,’ in the roadmap for a risky, unproven innovative feature.  So departments continue to execute on the roadmap, with low […]
• Psychology of Choice Guiding Product Design
  How we make decisions is a very interesting topic, and one with much research and literature written about it.  Many findings may seem counter-intuitive but make sense once you think about them more carefully.  Below are a few things to be aware of about how users deal with choices when designing products. Read more on Psychology of Choice Guiding Product De […]
• Users are Like Salmon: Help them Swim Upstream
  The majority of consumers are not power users.  If your solution to a pain point is complicated, or different from the normal methods, then most of your users may have trouble seeing, understanding or using the product properly.  Users scan websites instead of reading them, and expect your website to work like the other ones that they use.  So if yours diffe […]
• Flu
  No posts the past few days because I’ve been sick with the flu.  I should start back up in the next few days and will extend the post every day challenge by the appropriate number of days. Read more on Flu… Related Posts It takes 30 Days to Form a New Habit Follow Fridays – Chris Dixon and Hunch Building a New Product: Phase 1 – Launching the Product […]